Thomas Burberry started his journey as a draper's apprentice in Basingstoke, England. His vision was to create durable, functional, and stylish outerwear. In 1879, he invented gabardine, a weatherproof fabric that was breathable yet resistant to rain. This revolutionary material laid the foundation for Burberry's most iconic product—the trench coat. Originally designed for military use during World War I, the Burberry trench coat became a fashion staple, admired for its elegance and practicality.

The Iconic Check and Brand Evolution

In the 1920s, Burberry introduced its signature check pattern, which was first used as a lining for its trench coats. Over time, this pattern became a symbol of the brand, representing sophistication and heritage. However, Burberry's journey wasn't without challenges. In the late 20th century, the brand faced issues with over-licensing, which diluted its exclusivity. Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, Burberry has successfully reinvented itself, balancing tradition with modernity.

Innovation and Sustainability

Burberry has consistently embraced innovation. The brand was one of the first luxury fashion houses to livestream its runway shows and integrate digital experiences into its marketing strategy. Beyond fashion, Burberry is committed to sustainability. The company has pledged to become carbon-neutral and has introduced initiatives to reduce waste and promote ethical practices. Its ReBurberry Fabric program upcycles unused materials into new products, reflecting its dedication to a circular economy.

Products Beyond Trench Coats

Burberry's story is one of resilience, innovation, and timeless style. From its humble beginnings in a small English town to its status as a global luxury powerhouse, the brand has remained true to its core values while embracing change. As Burberry continues to evolve, it remains a symbol of British heritage and a beacon of modern luxury.