Burberry, a name synonymous with timeless British style and luxury, has a rich history that dates back to 1856. Founded by Thomas Burberry, the brand began as a small outdoor apparel store in Basingstoke, England. Today, it stands as a global icon of fashion, renowned for its iconic trench coats, distinctive check pattern, and innovative designs.
From Humble Beginnings to Global Fame
Thomas Burberry, a former apprentice draper, established his business with the goal of creating durable and weather-resistant clothing. In 1880, he introduced gabardine, a revolutionary fabric that was breathable, waterproof, and tear-resistant. This invention propelled Burberry into the spotlight, attracting explorers, aviators, and military officers who relied on the brand for its practicality and quality.
One of Burberry's most significant milestones came during World War I when the brand designed the trench coat, specifically for British soldiers. Features like the D-ring belt and storm flaps were not only functional but also became defining elements of the brand's aesthetic. Post-war, the trench coat transitioned into civilian fashion, cementing Burberry’s place in the wardrobes of the elite.
The Iconic Check Pattern
Another hallmark of Burberry is its signature check pattern, introduced in the 1920s as a lining for its trench coats. The beige, black, red, and white design quickly became a symbol of sophistication and was later incorporated into scarves, handbags, and other accessories. While the pattern faced overexposure in the late 20th century, Burberry successfully revitalized its image under the leadership of creative director Christopher Bailey in the 2000s, balancing tradition with modernity.
Innovation and Sustainability
Burberry has consistently embraced innovation, from its pioneering fabric technology to its early adoption of digital marketing. The brand was one of the first luxury labels to livestream its fashion shows and embrace social media. In recent years, Burberry has also committed to sustainability, implementing initiatives to reduce its environmental footprint and promote ethical practices across its supply chain.
Explore Burberry Products
For those interested in discovering Burberry’s latest collections, check out this comprehensive product spreadsheet. It offers an in-depth look at the brand’s offerings, from trench coats to accessories, helping you find the perfect piece to elevate your wardrobe.
Legacy and Future
Burberry’s journey from a small outfitter to a global luxury brand is a testament to its dedication to quality, innovation, and timeless style. With its rich heritage and forward-thinking approach, Burberry continues to inspire and redefine modern fashion.