Known for its iconic check pattern and trench coats, Burberry
Thomas Burberry's vision was to create outerwear that combined functionality with style. In 1879, he invented gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation laid the foundation for the iconic Burberry trench coat, which was later adopted by British military officers during World War I.
The Burberry trench coat became a hallmark of sophistication and practicality. With its double-breasted design, storm flaps, and signature check lining, it seamlessly blended form and function. This timeless piece remains a cornerstone of the brand, continually reinterpreted for modern audiences while retaining its classic appeal.
In the 1920s, Burberry introduced its now-famous check pattern as a lining for its coats. Over the years, the check—comprising camel, black, white, and red stripes—has become synonymous with the brand, adorning everything from scarves to handbags. While the check experienced overexposure in the 1990s, Burberry successfully redefined its use, restoring its status as a luxury hallmark.
Under the creative direction of Riccardo Tisci, appointed in 2018, Burberry has embraced a bold, contemporary aesthetic while staying true to its roots. Tisci reintroduced the TB monogram, inspired by Thomas Burberry's initials, and infused the brand with youthful energy through collaborations with artists and celebrities.
Burberry has also been a pioneer in digital innovation. It was one of the first luxury brands to livestream its runway shows and implement advanced product tracking
Burberry has taken significant steps toward sustainability, aiming to become a carbon-neutral company by 2022 and committing to eliminate unnecessary plastic packaging. The brand also launched the ReBurberry Edit, a collection of sustainable pieces made from repurposed materials, reflecting its dedication to responsible fashion.
From its humble beginnings to its current status as a global fashion leader, Burberry's story is one of innovation, resilience, and timeless elegance. Its ability to adapt while honoring its heritage ensures that the brand remains a beloved icon in the world of luxury fashion.
For a detailed overview of Burberry's product offerings, check out this comprehensive product spreadsheet.