In recent years, LeBron James has been reportedly dissatisfied with NBA rules and regulations, seeking to challenge them and streamline them to maximize his profits. However, the NBA is unlikely to change for him. Therefore, he wants to challenge the NBA and create his own league.

Recently, LeBron James' meeting with Jokic's agent was seen as his most aggressive challenge to the NBA in his 20-plus years of NBA career, with no other player having been as forceful as LeBron James.

According to NBA insiders, the league has recently accelerated its European expansion. This may not only be for the development of the sport itself, but primarily because Saudi Arabia is preparing to invest in a new international league, and LeBron James and his longtime business partner, Mahmoud Carter, are preparing to collaborate with them.

An executive told Sports Business Journal, "I'm telling you, you might think I'm crazy, but I think the catalyst for this (NBA Europe) growth is their fear that LeBron and Carter will get Saudi support and start acting like a league. I think there's no doubt they see this as direct competition."

The revelation of LeBron James' meeting with Jokic's agent in France sparked considerable debate among fans and the media. Now, the two sides are planning to raise $5 billion and lobby for consortiums to jointly create a European league independent of the NBA or American basketball.

This league, founded by current NBA superstar LeBron James, is a promising destination for many players who otherwise wouldn't make the NBA. Furthermore, with investment from wealthy individuals like Saudi Arabia, the player salaries are likely to be high.

The NBA executive continued, "LeBron wouldn't care unless Saudi Arabia gave him $200 million in cash."

The NBA's expansion plan has been discussed for years, and the league has always wanted to add at least two teams. However, some team owners don't want to see the NBA add new teams, as it would affect their own interests. The New York Knicks' owner, in particular, joined forces with other team owners to reject the NBA's expansion proposal, resulting in the NBA's inability to finalize the expansion plan.

However, the NBA's development plans extend beyond this one. They also plan to invest in establishing a European affiliate league, which would provide the NBA with more talented players and serve as a representative of the NBA in the European market. The NBA has reportedly begun recruiting some European clubs to collaborate on this new competition.

"I think this will happen, and while they see it as an opportunity, I also think there's a bit of a defensive mechanism at play. You know, we have to protect the sport. I think Adam and Mark (Tatum) believe we have a responsibility to protect and commercialize this global sport."

The NBA wants to attract more fans and media attention to its league and maximize its basketball revenue. Obviously, they won't allow LeBron James to be an investor in the new Euroleague. After all, they want a business partnership of their own, not just a personal slice of the action.

In the coming NBA season, LeBron James will likely face significant criticism from NBA media outlets, who will attempt to undermine his credibility and prevent him from raising $5 billion to build his own basketball league.

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