Bernhard’s inspiration for the brand stemmed from his own athletic journey. Frustrated by the trade-off between cushioning and responsiveness in traditional running shoes, he envisioned a design that would absorb impact without sacrificing energy return. This led to the development of On’s signature "CloudTec" technology—hexagonal pods on the sole that compress on impact and spring back, providing a cushioned yet agile stride. The Cloudboom series, introduced as a premium line, took this innovation further, targeting both competitive athletes and everyday runners seeking peak performance.
What sets the Cloudboom apart is its meticulous engineering. Each model, from the Cloudboom Echo to the Cloudboom Ultra, integrates lightweight materials with adaptive fit systems. For instance, the Cloudboom Echo features a breathable mesh upper that conforms to the foot, while its reinforced midsole enhances stability during high-intensity workouts. The series also incorporates a "Speedboard"—a thin, responsive plate embedded in the sole that propels runners forward, reducing fatigue and improving efficiency. This combination of comfort and speed has made Cloudboom shoes a staple in marathon training and competitive races worldwide.
Beyond technology, On Running’s commitment to sustainability has shaped the Cloudboom’s evolution. Recent iterations use recycled polyester in uppers and eco-friendly rubber in outsoles, aligning with the brand’s goal of minimizing environmental impact. This focus on ethics, paired with performance, has attracted a diverse audience—from professional athletes like Eliud Kipchoge to urban commuters seeking stylish, functional footwear.
The Cloudboom series has also gained traction in the fashion industry, with its sleek, futuristic aesthetic gracing runways and street style. Its versatility—catering to both athletic and lifestyle needs—has solidified On Running’s status as a cross-disciplinary innovator. As the brand continues to push boundaries, the Cloudboom remains a symbol of its ethos: where science meets art, and every stride feels weightless.
To explore the full range of On Running Cloudboom products and experience their revolutionary design firsthand, visit
https://superbuy.work/hot, where a curated selection of styles and technologies awaits. Whether you’re chasing personal records or embracing daily movement, Cloudboom shoes embody the brand’s promise: to make running feel as effortless as flying.
