One of Burberry's most iconic creations, the trench coat, was born out of necessity during World War I. Designed to protect soldiers from the harsh weather conditions in the trenches, the coat featured a unique gabardine fabric invented by Thomas Burberry himself. This fabric was not only waterproof but also breathable, making it a revolutionary invention in outerwear. After the war, the trench coat transitioned into civilian life, becoming a staple in every fashionable wardrobe.

Today, the trench coat remains a symbol of Burberry's innovative spirit and timeless design. Its classic beige color and distinctive check lining have made it a must-have item for fashion enthusiasts worldwide. To explore more about Burberry's product offerings, including their iconic trench coats, you can check out this Burberry product overview.

The Iconic Check Pattern

Another hallmark of Burberry is its iconic nova check

However, the brand has also faced challenges with its check pattern being overly replicated, leading to a brief period of over-exposure in the late 1990s and early 2000s. To address this, Burberry strategically reduced the use of the check and rebranded itself, focusing on high-end craftsmanship and modern designs. This shift revitalized the brand, allowing it to reclaim its luxury status.